What Is a Landing Page and How to Build One?
You ran an ad, users clicked, but nobody bought the product or filled out the form. Why? Because you probably sent them to your website's homepage. What you actually needed was a landing page.
What Is a Landing Page?
A landing page is a standalone web page focused on a single goal. Unlike your homepage, it directs visitors toward one specific action:
- Filling out a form
- Purchasing a product
- Starting a free trial
- Newsletter subscription
- Requesting a demo
Homepage vs. Landing Page
| Feature | Homepage | Landing Page | |---------|----------|-------------| | Purpose | General introduction | Single action | | Navigation | Full menu | Minimal/none | | Content | Multiple sections | Focused message | | CTA | Multiple | Single CTA | | Audience | General | Specific campaign |
Anatomy of an Effective Landing Page
1. Headline
You need to capture attention in the first 5 seconds. A good headline:
- Benefit-focused — Answers "What will I gain?"
- Clear and short — Maximum 10 words
- Action-oriented — "Now", "Free", "Get Started"
Bad: "XYZ Software Services"
Good: "Get Your Website Ready in 7 Days"
2. Subheadline
A sentence that supports the headline with more detail:
"Modern technology, SEO-optimized, mobile-friendly websites. First consultation free."
3. Visual / Video
- Hero image — Showing the product or service
- Video — Can increase conversions by up to 80%
- Screenshots — Concrete proof
4. Benefits List
List benefits, not features:
❌ "Built with Next.js"
✅ "Gets you on Google's first page"
❌ "Responsive design"
✅ "Looks perfect on every device"
❌ "SSL certificate"
✅ "Your customers shop securely"
5. Social Proof
- Customer testimonials
- Logo wall (brands you've worked with)
- Numbers ("500+ happy clients")
- Case studies
6. CTA (Call-to-Action) Button
The most critical element. A good CTA:
- Contrasting color — Should stand out on the page
- Action phrase — "Get Free Quote", "Start Now"
- Large and eye-catching
- Repeated multiple times on the page
7. Trust Elements
- SSL badge
- Money-back guarantee
- GDPR compliant
- Contact information
Landing Page Building Tools
| Tool | Best For | Price | |------|----------|-------| | Carrd | Simple, fast | $19/year | | Unbounce | A/B testing included | $90/month | | Instapage | Advanced analytics | $199/month | | Custom development | Full control, best SEO | One-time |
Why Choose Custom Development?
Ready-made tools are fast but:
- SEO performance is limited
- Speed can be slow
- Customization is restricted
- Monthly costs add up
A custom-built landing page offers:
- 100/100 performance score
- Full SEO control
- Unlimited customization
- One-time cost
Tips to Increase Conversion Rate
- Focus on a single goal — Don't have multiple CTAs
- Keep form fields minimal — Name + email is enough
- Create urgency — "Limited time", "This week only"
- Run A/B tests — Try different headlines and CTAs
- Optimize loading speed — Every second costs 7% conversion
- Mobile responsiveness — 60%+ of traffic is mobile
Successful Landing Page Metrics
| Metric | Good | Excellent | |--------|------|-----------| | Conversion rate | 3-5% | 10%+ | | Bounce rate | 30-50% | Under 30% | | Page load | Under 3 sec | Under 1.5 sec | | Form completion | 20% | 40%+ |
Conclusion
Landing pages are one of the most powerful tools in digital marketing. With the right design, clear messaging, and effective CTAs, you can dramatically increase your conversion rate.
If you'd like to get a high-converting landing page built for your business, feel free to reach out: info@cagribilgehan.com. You can explore my projects and experience at cagribilgehan.com